2012-06-20
“GMC Sierra customers demand not only exceptional capability and performance, but also top quality,” said Tony DiSalle, vice president of GMC Marketing. “The fact that Sierra ranked highest in the large pickup segment in this study demonstrates that the brand is following through on its commitment to customer satisfaction.”
In May 2012, total Sierra fullsize pickup sales, including 1500 as well as ¾-ton, and 1-ton HD models, were up 23 percent year over year.
GMC Yukon was also among the leaders in the large crossovers/SUV segment. All GMC models eligible for the study improved their scores and, for the second year in a row, GMC scored above the industry average.
The 2012 IQS is based on responses from more than 74,000 purchasers and lessees of new 2012 model year vehicles surveyed at 90 days of ownership. The study includes a 228-question survey designed to provide manufacturers with information they can use to quickly identify problems and drive improvement."
No comments:
Post a Comment